The Moral Instinct
“..People don't generally engage in moral reasoning, Haidt argues, but moral rationalization: they begin with the conclusion, coughed up by an unconscious emotion, and then work backward to a plausible justification...”
“..Any neutral observer, and you and I if we could talk it over rationally, would have to conclude that the state we should aim for is the one in which we both are unselfish. These spreadsheet projections are not quirks of brain wiring, nor are they dictated by a supernatural power; they are in the nature of things...”