Notes on a web journey

posted on: 10 July 2006

Logo Misapplication

filed under: @ 13:40:02 by 7colors

Andy Rutledge: logo misapplication

“ I believe that the logo is the most abused, misapplied, misconceived, wrongfully distracting element of design and business today. I encounter too many people in business who believe that their logo should define them. The reality is that they should define their logo. For some reason it seems that this business fundamental is lost on most business owners.”

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